On the surface, LinkedIn is all about networking and job hunting. However, tackled in the right way, blogging on LinkedIn can become a powerful form of networking.
With LinkedIn, you have the advantage of being able to target highly specific audiences within your field. It’s a dream come true for Business-to-Business (B2B) marketing, which is why blogging on the platform can be so rewarding.
In this article, we’ll talk about why you should start blogging on LinkedIn and how this affects your WordPress website. Then we’ll discuss several tips to make sure your LinkedIn blog posts get the engagement they deserve. Let’s get to it!
A comprehensive guide to #blogging on #LinkedIn ✍️
Why you should start blogging on LinkedIn
As far as social networks go, few are as highly specialized as LinkedIn. Hundreds of millions of professionals use it, but what you should care about is that over 30 million businesses are active there. This makes LinkedIn one of the most attractive spaces for B2B marketing online.
Although LinkedIn enables you to purchase ads, it arguably not the best way to engage with businesses on the platform. Instead, users will more likely respond to value content, and the best way to achieve this is through content marketing or blogging.
How to publish a blog article on LinkedIn
Before we get into meatier subjects, let’s quickly run through how to publish blog articles on LinkedIn. The platform incorporates a user-friendly editor that’s a pleasure to work with. To access it, navigate to your LinkedIn feed and look for the Start a postwidget at the top of the screen:
LinkedIn enables you to write status updates directly from the widget. However, for blog articles, you’ll want access to the full editor – click on Write an article on LinkedInto launch it. Here’s a quick view of what the editor looks like:
Since you already have blogging experience with WordPress, using this editor should be a breeze. In a nutshell, the top menu includes formatting options, and you can add images, videos, slides, links, and code snippets within the body of your post:
When you hit thePublishbutton, LinkedIn will prompt you to include a brief description of your article. This description will show up on your contact’s LinkedIn feed, and you can also use hashtags to help other people find your content:
Even a couple of minutes of using the LinkedIn editor is enough to realize it doesn’t offer the same level of depth as WordPress. However, it more than hits the mark for writing and publishing simple blog posts, and is easy to use to boot.
Three tips to publish successful LinkedIn blog posts
If you’re an experienced blogger, you’ll probably know the basics of successful posts. However, there are a few considerations you need to keep in mind when using LinkedIn for blogging. Let’s start by talking about the audience you’ll be targeting.
1. Focus on B2B content
To maximize the number of leads you get from LinkedIn, you need a laser-focused content strategy. If you’ve been blogging for a while, chances are you already know what people in your field want to read about.
However, for LinkedIn content, it’s crucial you lean on the B2B angle. Instead of writing for individuals, you’re writing for companies. As such, you need to consider what kind of content can provide the most value to decision-makers. Some examples would include:
- Opinion articles about key aspects of your field
- Guides to cut operating costs or optimize processes
- Information about upcoming networking events in your field
Perhaps the best way to maximize engagement with your content is to focus on the latest developments within the area you want to target. This means new technologies, approaches, major business deals, and other relevant topics.
If you’re not sure what topics to target, start by following hashtags related to your business via LinkedIn. You’ll quickly get a grasp on what other users and companies want to read about, and you can see what content performs well:
Keep in mind that while more popular tags can net you a broader audience, they’re also harder to win attention in. You obviously want your content to be seen by as many businesses as possible, so try to include multiple related tags within your LinkedIn article’s description.
Also, for any content that falls outside the realm of B2B, you have your WordPress blog. Using both platforms simultaneously is an excellent way to maximize your audience, and we’ll cover this further later on.
2. Share other content through your feed to cultivate a following
New content you publish on LinkedIn automatically appears within your feed. However, if you want to cultivate a following on the platform, you’ll also want to share content from other users.
The better you curate the content you share, the more likely it is that other users will come to see you as a trusted source within your field. As people become used to seeing you on their feed, they’re more likely to want to connect with you, netting you additional leads.
Once more, hashtags come in handy here. If you follow multiple hashtags related to your field of business, you should have a lot of content available to share. However, one issue with LinkedIn is that the quality of published articles can be hit and miss. Of course, not everyone has your experience with content creation, so exercise high standards when both choosing which articles to share, and creating your own. Let’s talk about the latter now.
3. Keep basic blog formatting guidelines in mind
Publishing articles on LinkedIn doesn’t mean you get to ignore basic blogging formatting guidelines. In a nutshell, you want to set the bar very high when it comes to content quality, as this will help make sure your posts are go-to resources.
For the uninitiated, basic blogging formatting guidelines means:
- Using subheadings throughout your articles to break them up into digestible sections.
- Including images, videos, and other types of reference elements where needed.
- Using lists whenever possible to convey information more effectively.
Overall, you want to make sure your LinkedIn articles aren’t hard-to-read slabs of text. The LinkedIn editor provides you with all the formatting tools you need, so make sure you use them!
Blogging on LinkedIn vs WordPress: how the two platforms complement each other
Publishing content on LinkedIn is a great way to establish connections with other businesses. However, it’s not a replacement for running a WordPress blog. With a blog of your own, you have full control over elements such as style, monetization, and more. Plus, you can potentially reach a much broader audience than with LinkedIn.
Fortunately, there’s no reason why you can’t leverage your own WordPress blog and LinkedIn to maximize your audience. The only limitation is your content output.
If you already have a busy blogging schedule on WordPress, there are two ways you can tackle also publishing articles on LinkedIn:
- Focus on creating in-depth, unique articles for LinkedIn, to avoid duplicate content issues.
- Automatically share your blog posts to LinkedIn so you don’t have to publish articles on the platform manually.
The advantage of the second approach is that you can lead users from LinkedIn to your blog. Plus, you won’t have to fiddle with two separate editors.
Our favorite tool for this job is the WP to LinkedIn Auto Publish plugin (but there are plenty of other options). As the name implies, this plugin enables you to publish links to your blog articles, including featured images, to LinkedIn:
Using the plugin, you can publish updates directly to your profile or to specific company pages. It gives you full control over which posts get shared on LinkedIn. Ideally, though, you won’t share all your blog content to LinkedIn – only the articles you think may elicit interest from your contacts or other businesses.
Even if you’re not job hunting or recruiting at the moment, LinkedIn can be a powerful platform to market to other businesses. Publishing thought-leading content in your field is an excellent way to promote your business and drive attention back to your blog. To achieve this, you can use LinkedIn to re-post content from your blog or create unique targeted posts.
4 strategies to building a great #LinkedIn #blog ✍️
If you want your LinkedIn blog posts to get noticed by the right people, here are four tips to keep in mind:
- Focus on B2B content.
- Share new content through your feed.
- Curate the content that appears on your feed to cultivate a following.
- Keep basic blog formatting guidelines in mind for LinkedIn posts.
By John Hughes
John is a blogging addict, WordPress fanatic, and a staff writer for WordCandy.co.
LinkedIn offers an in-house platform on which you can directly publish blogs. This is an easy to use and straightforward interface with simple analytics. It offers visibility benefits within certain contexts. Yet, there are other search limitations, and it can seem like a redundant resource if you already have a blog.How do I write a good blog on LinkedIn? ›
- Click Write article in the share box near the top of your homepage.
- Click the Headline field to type the headline of your article. ...
- Click in the Write here field to type the content of your article. ...
- Click Publish and follow the prompts to publish your article.
- Blog posts.
- Third-party content.
- Native video.
- Text only.
- Photography and illustrations.
- Choose a blogging platform. Use a platform that offers customizable templates.
- Pick a hosting platform. ...
- Find the right niche. ...
- Select a blog name and domain. ...
- Set up and design your blog. ...
- Brainstorm blog topics. ...
- Write your first blog post. ...
- Create an editorial calendar.
When it comes to LinkedIn articles: longer is better. The best-performing blog posts should be 2100 - 2400 words, users on LinkedIn prefer posts that are about the same length: ideally, between 1900 - 2000 words.Is it worth publishing articles on LinkedIn? ›
LinkedIn articles are a great way to increase your visibility, reach a wider audience, and market yourself and your business. Not only does publishing content on LinkedIn allow you to position yourself as a thought leader and authority in your industry, but it also helps create trust and build more connections.Should I post blogs on LinkedIn? ›
Will putting my blogs on LinkedIn do me good? The answer will always be YES. Sharing your blogs on LinkedIn is one of the best ways to increase traffic and engagement in your brand or business.What makes a successful LinkedIn post? ›
- Time of day. ...
- Hashtags. ...
- Quotes and statistics. ...
- Optimise your images. ...
- Video content. ...
- Trends. ...
- Use questions and create a conversation. ...
- People-centric visuals.
- Keep it simple. Stick to plain text. ...
- Add emojis to your posts. ...
- Write a killer headline. ...
- Open with a story. ...
- Break up walls of text. ...
- @Mention well-known connections. ...
- Give specific instructions. ...
- Always end by asking a question.
- Personal Information. Never post personal details like your telephone number, email address, home address, or other personal information on LinkedIn. ...
- Political or Religious Posts. ...
- Controversial Posts. ...
- Sales Pitch Posts. ...
- Inappropriate or Unprofessional Photos. ...
- Negative Comments.
- Create Original, Long-Form Content. ...
- Write LinkedIn Articles. ...
- Try 'Adjacent-Industry' Content. ...
- Produce Original Data. ...
- Celebrate Achievements. ...
- Offer Tips, Hacks & How-To's. ...
- Post Short Clips of Webinars. ...
- Leverage User-Generated Content (UGC)
The maximum length of a post on LinkedIn is 3000 characters – 500-600 words. Despite the increased allowance, it's best to make your point in fewer words. After all, you're dealing with professionals who are short on time.What blog makes the most money? ›
- Lifestyle Blog.
- DIY Blog.
- Pet Blog.
- Valuable Content.
- A Unique Selling Proposition.
- Google Adsense.
- Affiliate Marketing.
- Online Store.
The rise of social media, video sharing, and streaming (YouTube, Twitch, Facebook, Instagram, Twitter) seem to have replaced blogging, but that is not the truth – Blogging has only evolved.Is blogging still relevant in 2022? ›
The short answer is a resounding, “Yes!”Is it better to publish on LinkedIn or medium? ›
If you write an article that is a good fit for The Startup, The Mission, or The Ascent, then you should pitch your piece to these publications. If you can get your article into a big Medium publication, then that is one reason to publish a specific article on Medium instead of on LinkedIn.How many times should I post on LinkedIn? ›
Frequency of Posting on LinkedIn
The ideal posting frequency for LinkedIn is two to five times per week, up to 20 times per month. It's not recommended to publish to the platform more than once per weekday.
The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays. Hootsuite's social team found similar results when they looked at their posting data. The best time for them to post on LinkedIn is weekdays between 8-11 AM PST.Does LinkedIn pay for posts? ›
With over 680 million users all over the world, there is an opportunity to make money as a freelancer on LinkedIn for free. LinkedIn gives you a wider environment to connect with people to share posts and articles.How do I get more views on my posts on LinkedIn? ›
- Create Valuable Content. ...
- Complete Your Profile. ...
- Tag People and Pages. ...
- Use Hashtags. ...
- Republish Content. ...
- Respond to Comments. ...
- Re-Share Other People's Content. ...
- Get Your Employees to Engage and Share.
To write an Article, one must click specifically on the "Write an article" icon. An article allows you to post an image that appears large atop the piece, whereas in a post the image is smaller and is usually displayed beneath the text. Other differences? An article is created via LinkedIn's Pulse Publishing.Are LinkedIn articles good for SEO? ›
LinkedIn is good for SEO because LinkedIn helps you get more targeted website traffic and organic backlinks from other website owners. LinkedIn is also good for SEO because you can help the search engine algorithms understand your content so it can be ranked and indexed for its target keywords.How many words should a LinkedIn article be? ›
Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on Facebook, for example, do.Do LinkedIn articles matter? ›
You Are the Professional and Brand
Anything you write or post will connect to you and your place of business/brand. Therefore, by producing high quality LinkedIn articles that inform and explain your expert knowledge, users are able to trust you.
- Share something that inspires you. Share where you get your inspiration from (walking in the park? ...
- Answer a common question you get from clients. ...
- Answer a common question you get from your audience. ...
- Create a persuasive post. ...
- Predict the future. ...
- React. ...
- Create a top 10 list. ...
- Create or share an infographic.
- Most clicks and shares: Tuesdays, 11 AM-12 PM.
- The worst time for LinkedIn: Sleeping hours (10 PM-6 AM) immediately before Monday and after Friday night.
- Best Times to post: 7-8 AM; 5-6 PM.
- Peak time of use during an average day: 12 PM; 5-6 PM.
LinkedIn now has 830 million members with over 58 million registered companies. Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month.Does LinkedIn own my posts? ›
LinkedIn is updating their User Agreement effective October 23, 2014 to reinforce their commitment to respecting what's ours. They are officially giving us control and ownership of our content.How a good LinkedIn profile looks like? ›
A good LinkedIn summary section includes the following info: Your years of experience in your current field. A list of your most relevant skills. This usually includes hard skills, tools you've used, programming frameworks, etc.How do I Write a 2022 post on LinkedIn? ›
How to Post on Linkedin (2022) - YouTube
The LinkedIn algorithm takes into account a range of factors to determine who sees what posts on the platform. The topics, people, and types of posts an individual is most likely to engage with determines what their feed will look like.What is the best time to post a blog? ›
And among them is a study conducted by Shareaholic in 2011 that shows the best time to publish a blog post is early morning between 7 AM to 1 PM EST on weekdays. The peak is between 9 AM and 10 AM, which shows when you can schedule or publish your posts.How do I increase my engagement on LinkedIn 2022? ›
10 Ways to Improve Your LinkedIn Page in 2022
- Establish a trusted, consistent voice by posting 1-2 times a day.
- Use rich, eye-catching visuals.
- Ask thoughtful questions that encourage comments.
How much does it cost to post a job on LinkedIn? LinkedIn is a great resource for employers and employees to network, regardless of their hiring status. A LinkedIn job post costs $495 for a 30-day listing.What type of blogs are in demand? ›
- Food blogs. Food blogs come in several flavors. ...
- Travel blogs. Before planning a trip, we tend to do a lot of research on both Google and social media. ...
- Health and fitness blogs. ...
- Lifestyle blogs. ...
- Fashion and beauty blogs. ...
- Photography blogs. ...
- Personal blogs. ...
- DIY craft blogs.
Blog owners with page views from 10,000 to 100,000 a month can typically earn between 2 cents and 10 cents per page view from advertising, which translates to $200 to $10,000 per month. Sponsored posts average around $25 to $750 per post, depending on audience size, niche, and sponsorship arrangement.Does anyone read blogs anymore? ›
People still read blogs today and will certainly continue reading blogs for several years to come. Statistics show an overwhelming 77 percent of Internet users report regularly reading blog posts. But, despite a consistent increase in the number of people reading blogs, how we read them is pretty much changing.Do bloggers make money? ›
The potential for blogging is virtually unlimited. Well-established bloggers like Ryan Robinson—who runs a blog about blogging—can make upward of $30,000 per month. Adam Enfroy, who started blogging about the business of blogging in 2019 as a side hustle, generated $1.5 million from his blog just two years later.Is starting a blog in 2022 Profitable? ›
It's that simple—it is still profitable to build a blog in 2022! If you pump out quality content, you can make serious money. Yeah, it's not as simple as it was ten years ago, but that doesn't mean you should give up on your dream of becoming a blogger.What is the future of blogging? ›
The future of blogging lies in social media content because it helps to get more followers. Hence, a blogger should know how to use his/ her content for social media purposes with more attention. This, in tum, gives ways to experience the desired outcomes.
If you're more comfortable writing and prefer not to be on a camera, you should start a blog. If you don't mind being on camera and feel confident learning video editing skills, then a YouTube channel is best for you. Let's dive into the details of each and help you decide which one you should pick.Should I put my blog on LinkedIn? ›
Conclusion. LinkedIn is definitely one of the best platforms you can use for blogging, as it can help you boost your exposure, raise brand awareness, drive more traffic to your blog and create numerous connections that can pave the way to greater growth and profitability.Where can I create a blog for free? ›
- Wix (www.wix.com)
- WordPress (www.wordpress.org)
- LinkedIn (www.linkedin.com)
- Weebly (www.weebly.com)
- Medium (www.medium.com)
- Ghost (www.ghost.org)
- Blogger (www.blogger.com)
- Tumblr (www.tumblr.com)
- Sign in to Blogger.
- On the left, click the Down arrow .
- Click New blog.
- Enter a name for your blog.
- Click Next.
- Choose a blog address or URL.
- Click Save.
You can post a free job on LinkedIn or you can promote your job to reach more qualified candidates. You can post one job for free at a time on LinkedIn.How do beginner bloggers make money? ›
- Affiliate Income. One of the easiest and most common ways to make money blogging, for beginners, is affiliate marketing. ...
- eBooks. If you want to sell your own products, an ebook is a great way to make money blogging. ...
- Online Courses. ...
- Freelance Writing. ...
- Google Adsense. ...
- Coaching and Consulting.
When starting a blog, the most common ways for making money online are through display ads shown on your website through Google AdSense, working with an affiliate program like Amazon to promote other people's products, and selling digital products like an online course or ebook.What has replaced blogging? ›
The rise of social media, video sharing, and streaming (YouTube, Twitch, Facebook, Instagram, Twitter) seem to have replaced blogging, but that is not the truth – Blogging has only evolved.What makes a blog successful? ›
Effective bloggers are focused and consistent
They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.
Blogging is absolutely still relevant in 2022. In fact, roughly 409 million internet users read about 20 billion blog pages monthly. This is why 53% of marketers prioritize blogging as their primary content marketing strategy. Furthermore, blogging continues to flourish with a 12% increase in the last 5 years.
You can post one job on LinkedIn for free. If you want to post more than one job, then you will have to opt for paid options such as PPC (pay per click) or Job Slots.What is the difference between articles and posts on LinkedIn? ›
LinkedIn articles are basically longer, in-depth blog liked pieces with characters limit at around 120,000 characters whereas LinkedIn posts are liked shortest format you can use on LinkedIn with characters limit being 3,000 for both your personal profile and company page posts.