Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (2023)

Looking for the best places to advertise online? Getting your ads in front of as many eyes as possible is a challenge fit for the Internet, but with a variety of platforms, it’s difficult to pick the most effective one. While showcasing your services and products, you need to use the right websites for a profitable pay-per-click (PPC) campaign.

That’s why we’ve compiled a list of the nine best places to advertise online so that you can attract and convert your target audience, plus give your company the return on investment (ROI) it wants.

Before you keep reading, take a few minutes to watch our video on the basics of digital advertising.

1. Advertise on Google Ads

Google Ads has led the industry and outperformed many rivals, winning its status as the go-to platform for online advertising.

As one of the best places to advertise your business, it can help you meet your marketing goals through both search and display networks.

The search network is where you can bid on keywords for ads in Google search results.

Keywords and long-tail keywords have specific values, depending on their level of popularity (or search volume) and desirability (or competition) among companies. Many keywords have considerable competition, but you can find the appropriate terms for your business and budget.

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After people type in their questions and scroll through results, the search results page features ads around the organic results. The ads appear at the top and bottom, and each paid ad gets labeled to tip off searchers.

Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (1) The display network expands your reach to Google-owned websites, like Google Maps and Gmail, and partner websites. The auction process for the display network lands you space on these pages rather than search results.

Google Ads develops better conversion rates and drives website traffic, and it uses smart technology to adapt to your needs. The setup is simple for first-timers, so you can launch into the promotional tool without wasting time.

2. Advertise on Bing Ads

Bing Ads operates similarly to Google, although their user base is smaller.

Not all searchers stick with Google, which is why Bing claims the third-largest share of the search market. Your company can take advantage of this share in your advertising campaign.

Bing Ads also offers another perk. Their audience spends 36 percent more when shopping online from their desktop than typical Internet searchers, so not only can Bing Ads bring more conversions but also higher-value ones.

Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (2) With a sizeable crowd and potentially fewer businesses competing for keywords, Bing Ads is also considered one of the best places to advertise a business online. You can create custom bids for relevant keywords, and your search-specific ads can line the side, top, and bottom of organic searches.

Bing Ads covers two other search engines too:

  • Yahoo
  • AOL

With this additional coverage, your promotions can earn extra exposure across the web.

3.Advertise on Facebook

Another one of the best places to advertise online are prominent social media outlets, especially Facebook, have honed their advertisement venues, and they can appeal to an audience uniquely. That’s why they serve as one of the best places to advertise your business.

Facebook Ads offer unmatched access into niche interests and broad markets, and can also target demographics like age and region with precision.

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Focusing on audience targeting means your Facebook ads go beyond keywords. Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (3) To gain an ad spot on Facebook, you set a bid for the ad itself, rather than a keyword. You can spruce up your promotions on Facebook with visual aids, which can maximize engagement.

Videos and images attached to the text in your ad can earn more people’s attention.

The range of places on Facebook where ads can show up is another plus. Ads can feature in the newsfeed, the side panel, and the messenger area. Video ads can also cut in during stories and live sessions.

4. Advertise on Amazon

Amazon is another one of the best places to advertise online.

It’s the third most popular advertising platform (behind Google and Facebook) and attracts a massive amount of consumers.

For perspective, Amazon features more than 300 million active user accounts, plus more than 100 million Amazon Prime members.

Whether you sell your products on or off Amazon, you can advertise on the ecommerce platform. Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (4) Amazon ads for Amazon sellers include:

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
  • Amazon Stores

If you don’t sell on Amazon, you can take advantage of the following ad types:

  • Video ads
  • Display ads
  • Custom ads

These ads can appear on Amazon.com, as well as Amazon-owned sites and Amazon devices.

Take advantage of Amazon’s huge audience and growing advertising options by launching a campaign. If you need help getting started with Amazon ads, WebFX can help.

We’re a trusted Amazon advertising agency for companies that sell on and off Amazon.com.

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5. Advertise on Instagram

Instagram is a powerhouse for brand-supported or sponsored posts, but they also have official ads. You can contact influencers, or popular Instagram personalities, to partner with your business, although influencer pricing and details are on a case-by-case basis.

Instagram’s versatility, however, makes it one of the best places to advertise your business.

Because Facebook owns Instagram, the ads are mostly consistent with Facebook’s methods. However, Instagram depends on graphics, so photo and video ads are emphasized in stories and feeds.

Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (5) These branch out further into carousel ads, where viewers can swipe through corresponding products, and collection ads, where viewers can click on products within a picture. These can benefit your business if you’re an image-heavy company.

6. Advertise on YouTube

Visitors on YouTube watch approximately one billion hours of video every day.

With the high consumption of videos, investing in video ads is a lucrative choice. As video ads perform differently than picture or text ads, payment is dependent on someone choosing to view or click on your ad. Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (6) YouTube is under the umbrella of Google Ads, but their services can help you curate a video, even if you’re starting from scratch.

They highlight a range of creative platforms to set your video advertising in motion.

YouTube Ads are captivating, and they can capitalize on the habits of technology users.

7. Advertise on LinkedIn

LinkedIn, a social network site for business professionals, can get the word out about your company through sponsored or dynamic ads. Their ad system caters to the niche of business-to-business (B2B) companies, so you can connect to decision makers.

Even for business-to-consumer (B2C) organizations, LinkedIn is an excellent place to advertise online. You can use LinkedIn, for example, to launch a recruiting ad campaign, which is useful when you’re looking to attract experienced or passive candidates in your industry.

Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (7) The ads can appear in the right column and the newsfeed, or they can show as sponsored InMail messages or posts. These inbox interactions make advertising direct and give the sense of a personal request.

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You can target your ads based on industry or location, but you can also make them specialized to business size, position, seniority, and more. LinkedIn ad auctions operate on audiences, like Facebook.

8. Advertise on Pinterest

Pinterest users are actively seeking out ideas, so they’re apt to click on links.

On the digital pinboard, your ads appear as promoted pins, blending into the other image and text combinations.

Traffic, awareness, and engagement are the top marketing goals of Pinterest ads so that you can coordinate them with your overall business objective. For example, maybe you want to increase awareness for a brand-new product to drive sales. Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (8)There are various types of Pinterest ads that can help you reach your target audience, including promoted pin, carousel, and video ads.

The social website has a PPC framework and adequate analytics to guide your campaign. Pinterest Ads have an impressive impact on their users, and they achieve profitable sales results.

9. Advertise on Twitter

Although Twitter has a broad array of users, there are a significant number of professionals on this social media platform. This can benefit B2B companies, but there are more applications for Twitter Ads. Younger individuals also make up a critical part of the audience.

Best Places to Advertise Your Business Online in 2022: 9 Online Advertising Ideas (9) Twitter is a primarily text-based social media network, although pictures and videos circulate, too. You can use hashtags, tweets, and trends as ads, or you can promote a trend. It’s also one of the best places to advertise online because of its vast targeting options.

Keywords are available for bidding, but that’s not the only option.

You can also target audiences and remarket to website visitors, past followers, and more. Twitter is a valuable engagement tool for advertising that can bump up ROI.

Get the best ROI from advertising online

When it comes to paid social vs. paid search ads, taking advantage of the best places to advertise online can amplify your marketing efforts. Additional help from WebFX, however, can maximize the results, impact, and ROI of your ad campaign.

When York Saw and Knife realized they needed a unified online presence, for example, they came to us. Our services increased their Google Ads conversions by 108 percent year-over-year and decreased their cost-per-conversion by 20 percent.

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See how WebFX can boost your profits by browsing our PPC management services today!

FAQs

Which platform is best for advertising 2022? ›

The Right One Is Out There
  • The Best Advertising Platforms for Ecommerce in 2022.
  • Google Marketing Platform.
  • Taboola.
  • Media.net.
  • Facebook Ads Manager.
  • AdRoll.
  • The Right One Is Out There.
24 Mar 2022

Which online advertising is best? ›

But if you're still having trouble deciding on the best marketing channel for your online advertising, consider some of the options below:
  • 10 Best Online Advertising Channels For Your Business.
  • 1. Facebook. ...
  • Instagram. ...
  • YouTube. ...
  • TikTok. ...
  • Twitter. ...
  • LinkedIn. ...
  • Google Ads.
26 Sept 2022

Which media is best for advertising? ›

Social media marketing is one of the most effective ways to connect with your ideal customers online. Why? It all comes down to attention.

What is the best paid advertising? ›

1. Google Ads. It's no surprise that Google Ads is at the top of our list; it's the king of paid advertising platforms.

How can I promote my online business fast? ›

12 tips to promote your business
  1. Take advantage of local listings. Register your business with Google — it's the new yellow pages. ...
  2. Use social media. ...
  3. Create engaging content. ...
  4. Optimize your website's SEO. ...
  5. Create press releases. ...
  6. Get involved in an online community. ...
  7. Use high-quality visuals. ...
  8. Pay for advertising.

Where can I place ads for free? ›

  1. Craigslist. Perhaps the most well-known classified site today, Craigslist is impressively ranked in the top 30 most visited websites in the U.S. This platform has a huge lineup of categories that allows you to sell just about any product or service. ...
  2. Locanto. ...
  3. 3. Facebook. ...
  4. Oodle. ...
  5. Hoobly. ...
  6. Geebo.

Where can I advertise my online store for free? ›

Best Free Promotion Websites for Any Business: Social Media Networks
  • 1. Facebook. Build a Facebook page for your business and start building a loyal audience. ...
  • Twitter. Be mindful about what you post on Twitter and gain a loyal following. ...
  • YouTube. ...
  • LinkedIn. ...
  • Instagram. ...
  • Pinterest. ...
  • Reddit. ...
  • TikTok.
22 Mar 2021

What are 8 types of online advertising? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the 3 types of online advertising? ›

The different types of Online Advertising

Social Media Advertising. Content Marketing. Email Marketing.

How can I attract customers to my page? ›

These five easy-to-implement, inexpensive tricks will help you develop a marketing strategy to attract online consumers to your website.
  1. Define the ideal route for conversion. ...
  2. Build personas of your buyers. ...
  3. Never ignore social facts. ...
  4. Keep a new and appropriate experience. ...
  5. Make it easier for consumers to meet you.

Where can I post my small business? ›

(More than) 25 free business listing sites for your local business
  • Yelp. The third most popular review website on the web, Yelp is used daily by millions searching for local small businesses, especially restaurants. ...
  • Google My Business. ...
  • 3. Facebook. ...
  • TripAdvisor. ...
  • Twitter. ...
  • Instagram. ...
  • YouTube. ...
  • Foursquare.

What is the most powerful advertising? ›

Trust and impact: TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotions.

What are the 3 types of advertising? ›

There are 3 main types of digital advertising at your disposal: display advertising. paid search advertising. social media advertising.

Which advertising is the cheapest? ›

11 cheap or free advertising methods
  1. Build a company website. It may seem like common sense, but your business needs a website to be competitive online. ...
  2. Online advertising. ...
  3. Use search engine optimisation. ...
  4. Content marketing. ...
  5. Use social networks. ...
  6. Share video content online. ...
  7. Share photos online. ...
  8. Use pay-per-click advertising.

How can I make a lot of money in advertising? ›

How to Get Paid to Advertise for Companies (and Earn Passive Income)
  1. Rent ad space on your blog or website. If you have a blog or website, you can get paid by companies to advertise in several ways. ...
  2. Rent out ad space on your car. ...
  3. Review sponsored products on YouTube. ...
  4. Become a social media influencer.
2 May 2022

Which ad platform pays the most? ›

Google AdSense

AdSense has a large advertisement pool that pays well, but its approval system is quite strict. Publishers get 68% of the revenue, and Google obtains 32%. AdSense helps publishers pick from 450 categories of ads and offers publishers a reach of 2 million advertisers worldwide.

How can I grow my small business online? ›

Although you may want to invest something into these methods at a later date, you can start now for free.
  1. Deliver High-Quality Content. ...
  2. Be Mobile-Friendly. ...
  3. Integrate Social Media. ...
  4. Focus On Your Target Audience. ...
  5. Diversify Your Operation. ...
  6. Take Advantage of Free Marketing Tools. ...
  7. Network with Complementary Businesses.

How do you promote successfully? ›

The best ways to promote a new product or service
  1. Offer loyal customers an exclusive preview. ...
  2. Use a special introductory offer. ...
  3. Make use of Google My Business. ...
  4. Run a social media contest. ...
  5. Spread the word via email. ...
  6. Write a blog post. ...
  7. Host an event. ...
  8. Offer a complimentary upgrade.
29 Jul 2020

How can I advertise with no money? ›

No Advertising Money? Here Are 10 Helpful Solutions
  1. Offer Social Media Promotions. ...
  2. Register Your Business with Online Accounts. ...
  3. Send Out Press Releases. ...
  4. Create a Referral Program. ...
  5. Follow-up with Old clients. ...
  6. Attend Free Events and Conferences. ...
  7. Provide a Free Incentive to Turn People into Leads. ...
  8. Work on a Blog.

How can I advertise my small business for free? ›

9 Free Ways to Promote Your Small Business Now
  1. Join a gift card campaign. ...
  2. Use Instagram's free stickers. ...
  3. Get free ads on Facebook. ...
  4. Advertise for free on Yelp. ...
  5. Take advantage of Google Ad credits. ...
  6. Use Hootsuite for free. ...
  7. Set up a free landing page with Mailchimp. ...
  8. Take advantage of delivery through Shopify.
29 Apr 2020

How can I promote my business without social media? ›

Here are six ways the experts say you can promote your business and build your brand loyalty without relying on social media.
...
  1. Email Marketing Campaigns. ...
  2. Event Sponsorships. ...
  3. Search Engine Marketing and SEO. ...
  4. Streaming Platform Content. ...
  5. Mobile App Creation. ...
  6. Sponsored Ads on Retail Websites.
6 Dec 2021

What are the 9 advertising media? ›

Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What is the most popular form of advertising? ›

Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads.

What are the 7 types of websites? ›

Different types of websites:
  • Blogs. ...
  • Business/Corporate Websites. ...
  • NGO /Non-Profit Websites. ...
  • E-Commerce Websites. ...
  • Educational Websites. ...
  • 6. Entertainment Website. ...
  • Portfolio Website. ...
  • Social Media Websites.
2 Mar 2020

What are the 5 main advertising techniques? ›

20+ Commonly Used Advertising Techniques
  • Technique #1: Color Psychology.
  • Technique #2: Composition.
  • Technique #3: Rule of Thirds and The Golden Mean.
  • Technique #4: Focal Point.
  • Technique #5: Visual Path.
  • Technique #6: Typographic Composition.
  • Technique #7: Repetition.
  • Technique #8: Body Language.
30 Aug 2019

How do I advertise my product online? ›

10 Marketing Tactics to Promote Your Online Store
  1. Utilize (and keep building) your email list. ...
  2. Boost your organic social presence. ...
  3. Optimize your site for SEO. ...
  4. Create interesting, useful content. ...
  5. Try out Google Ads. ...
  6. Advertise on social platforms. ...
  7. Partner with complementary brands.

What are popular types of advertising? ›

14 different types of advertising
  • Print advertising. Print advertising refers to printed advertisements, often seen in newspapers and magazines. ...
  • Direct mail advertising. ...
  • Television advertising. ...
  • Radio advertising. ...
  • Podcast advertising. ...
  • Mobile advertising. ...
  • Social media advertising. ...
  • Paid search advertising.

What is the most common form of online advertising? ›

Display ads are the most common type of digital advertising, typically found on banners, websites and blogs, and consisting of some combination of images, text and animation.

What words attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
2 Aug 2016

How can I make my page popular? ›

After all, successful content marketers are six times more likely to have a documented strategy in place.
  1. Know what your audience wants to see. ...
  2. Know when your audience is active. ...
  3. Stay up-to-date with Facebook trends. ...
  4. Pin a popular post. ...
  5. Work with Facebook influencers. ...
  6. Take advantage of cross-promotion. ...
  7. Run ads.
19 May 2022

How can I grow my business? ›

Although growing your small business will take time and energy, there are 10 strategies you can use to help accelerate business growth.
  1. Do Your Research. ...
  2. Build a Sales Funnel. ...
  3. Increase Customer Retention. ...
  4. Participate in Networking Events. ...
  5. Practice Corporate Social Responsibility. ...
  6. Form Strategic Partnerships.

How do I post my first business? ›

Write a welcome post: You want to convince your audience to like and follow you. Create a welcome post that includes details about your business and why people should like your Page. Provide information about what you'll share, like special offers, updates about your business and more.

How do I get my business on near me? ›

The Short Version: Seven Ways to Get in Near Me Searches
  1. Complete and optimize your Google My Business profile.
  2. List yourself in third party directories and review sites (Yelp, Yellow Pages, Angie's List)
  3. Add contact info to your website.
  4. Tag website images.
  5. Aim for 5-star reviews on Google.

› how-to-promote-yo... ›

Finding a product or service to sell is only half the story. Now you have to get out there and tell people about it. In the days before the internet and social ...
What are the best ways to promote your small business online? As a small business owner, what steps do you need to take to ensure that you are not missing out o...
Promotion is the secret of the most successful small businesses. Good products are the cost of entry, but promotion will bring you the money. Unfortunately, mos...

What is the most common ad 2022? ›

Here are the ten best commercials of 2022:
  • Samsung – one of the most popular ads of 2022. ...
  • Doritos is one of the most popular funny ads of 2022. ...
  • Rocket Mortgage meets Barbie. ...
  • NFL. ...
  • Apple. ...
  • Turkish Airlines. ...
  • Oculus Meta. ...
  • Lay's.
15 Feb 2022

What is the future of advertising 2022? ›

The advertising industry is being shaped by everything from the rise in inflation rates to a renewed focus on greenwashing. That means marketers - and business leaders more generally - face a challenging time to ensure their advertising works amid social and economic upheaval.

How do you promote a product in 2022? ›

How do you attract customers to buy your product?
  1. Create an email win-back campaign.
  2. Email or SMS sign-up coupons.
  3. Cross-sell and upsell potential customers.
  4. Use paid marketing campaigns.
  5. Build organic flywheels for acquisition.
  6. Convert more of the traffic you have.
29 Apr 2022

Which social media platform is the most popular 2022? ›

On this page
  • The top 20 social media sites of 2022.
  • Facebook — 2.9 billion MAUs.
  • YouTube — 2.2 billion MAUs.
  • WhatsApp — 2 billion MAUs.
  • Instagram — 2 billion MAUs.
  • WeChat — 1.26 billion MAUs.
  • TikTok — 1 billion MAUs.
  • Sina Weibo — 573 million MAUs.

What is the most famous ad? ›

What Are the Best TV Commercials Ever?
  • Apple – “1984” (1984) ...
  • Tootsie Pop – “How Many Licks?” (1968) ...
  • Coca-Cola – “Meet Joe Greene” (1979) ...
  • Budweiser – “Whassup?!” (1999) ...
  • McDonald's – “The Showdown” (1993) ...
  • M&M's – “They Do Exist” (1996) ...
  • Old Spice – “The Man Your Man Could Smell Like” (2010) ...
  • Always – “Like a Girl” (2015)
18 Oct 2022

What is the shortest ad Ever? ›

The shortest ad ever was a half-second regional ad that also ran in 2009 for Ivar's, a Seattle-based seafood restaurant chain that is known in Washington state for its commercials that parody movies like “Back to the Future.” With brands paying as much as $3 million for a 30-second ad during that Super Bowl, a half- ...

What is the fastest growing form of advertising? ›

Digital audio now the fastest-growing form of advertising.

What will boom in 2022? ›

Global Fastest Growing Industries by Revenue Growth (%) in 2022
  • Global Airport Operation. 47.2%
  • Global Hotels & Resorts. 40.6%
  • Global Travel Agency Services. 40.4%
  • Global Tourism. ...
  • Global Airlines. ...
  • Global Casinos & Online Gambling. ...
  • Global Commercial Aircraft Manufacturing. ...
  • Global Semiconductor & Electronic Parts Manufacturing.

What is the newest form of advertising? ›

Most of today's innovations in advertising take digital form; yet the traditional ad media of print and broadcast continue to find new ways to raise consumer awareness of brands and products that companies of all sizes from around the globe offer.

How do I get more clients in 2022? ›

How to Get More Clients – 20+ Tips and Experts' Advice to Win Clients in 2022
  1. Find Your Niche.
  2. Know What Your Client Wants.
  3. Leverage Social Proof.
  4. Leverage Your Network.
  5. Use Guest Posting to Your Advantage.
  6. Work on Developing Strategic Partnerships.
  7. Ask for Testimonials.
  8. Improve Your Cold Emails.
6 Apr 2022

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What's the fastest growing social media platform? ›

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.

What are 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

Which social media is best for business? ›

Let's dive into our list of the best social media platforms for business.
  1. Facebook.com. ...
  2. Instagram.com. ...
  3. Twitter.com. ...
  4. LinkedIn.com. ...
  5. YouTube.com. ...
  6. Reddit.com. ...
  7. Pinterest.com. ...
  8. Quora.com.
15 Mar 2021

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